TY  - BOOK
AU  - Lee,Nicholas
AU  - Lings,Ian
TI  - Doing business research: a guide to theory and practice 
SN  - 9781412928786 (hbk.)
U1  - 650.072 22
PY  - 2008///
CY  - London
PB  - SAGE
KW  - Business
KW  - Research
N1  - Ch. 1; What Is Research, and Why Would Anyone Want to Do It? --; Ch. 2; The Scientific Approach to Research --; Ch. 3; The Interpretive Approach to Research --; Ch. 4; Reviewing Existing Literature --; Ch. 5; Theory, Conceptualisation and Hypotheses --; Ch. 6; Concepts, Constructs and Measurement --; Ch. 7; The Process of Measure Development --; Ch. 8; Research Design --; Ch. 9; Collecting Qualitative Data --; Ch. 10; Qualitative Data Analysis --; Ch. 11; Collecting Quantitative Data --; Ch. 12; How and Why Statistics Work --; Ch. 13; Quantitative Data Analysis I --; Ch. 14; Quantitative Data Analysis II --; Ch. 15; Mixing Methods and Paradigmatic Incommensurability --; Ch. 16; Writing and Talking About Your Work
ER  -