TY  - BOOK
AU  - Lincoln,Keith
AU  - Thomassen,Lars
TI  - Private label: turning the retail brand threat into your biggest opportunity 
SN  - 0749450274
AV  - HF5429 .L52275 2008
U1  - 658.827 22
PY  - 2008///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - House brands
KW  - Retail trade
KW  - Branding (Marketing)
KW  - Management
KW  - Brand name products
N1  - Includes index
ER  -