TY  - BOOK
AU  - Johnson,Fern L.
TI  - Imaging in advertising: verbal and visual codes of commerce 
SN  - 0415978815
AV  - HF5821 .J64 2008
U1  - 659.1042 22
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Advertising
KW  - Social aspects
KW  - Symbolism in advertising
KW  - Culture
N1  - Includes bibliographical references (pages 236-244) and index; Acknowledgements --; 1; Advertising Images and Discourse --; 2; Smoke and Mirrors --; 3; Keeping Race in Place --; 4; Different Tropes for Different Folks --; 5; Madison Avenue Meets Silicon Valley --; 6; From Barbie to BudTV --; Conclusions and Implications
ER  -