Johnson, Fern L.,

Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - xv, 251 pages : illustrations ; 24 cm

Includes bibliographical references (pages 236-244) and index.

Acknowledgements -- Advertising Images and Discourse -- Smoke and Mirrors -- Keeping Race in Place -- Different Tropes for Different Folks -- Madison Avenue Meets Silicon Valley -- From Barbie to BudTV -- Conclusions and Implications. 1. 2. 3. 4. 5. 6.

0415978815 9780415978811 0415978823 9780415978828

2007028440


Advertising--Social aspects.
Symbolism in advertising
Culture.

HF5821 / .J64 2008

659.1042