Imaging in advertising : verbal and visual codes of commerce /
Fern L. Johnson.
- xv, 251 pages : illustrations ; 24 cm
Includes bibliographical references (pages 236-244) and index.
Acknowledgements -- Advertising Images and Discourse -- Smoke and Mirrors -- Keeping Race in Place -- Different Tropes for Different Folks -- Madison Avenue Meets Silicon Valley -- From Barbie to BudTV -- Conclusions and Implications. 1. 2. 3. 4. 5. 6.
0415978815 9780415978811 0415978823 9780415978828
2007028440
Advertising--Social aspects. Symbolism in advertising Culture.