TY  - BOOK
AU  - Boone,Louis E.
AU  - Kurtz,David L.
TI  - Contemporary marketing
SN  - 9780324536508 (hbk.)
U1  - 658.8 22
PY  - 2007///
CY  - Mason, Ohio, London
PB  - South-Western, Thomson Learning [distributor]
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -