Boone, Louis E. <br/><br/>
Contemporary marketing / 
Louis E. Boone, David L. Kurtz. 
 - 13th ed. 
 - liv,663, [50] p. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780324536508 (hbk.) 032453650X (hbk.) 
<br/><br/><label>Standard No.: </label>X8439729 
<br/><br/><label>Nat. Bib. No.: </label>GBA739858  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013752314  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8