TY  - BOOK
AU  - Cova,Bernard
AU  - Kozinets,Robert V.
AU  - Shankar,Avi
TI  - Consumer tribes
SN  - 0750680245
AV  - HF5415.32 .C65926 2007
U1  - 658.8342 22
PY  - 2007///
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Market segmentation
KW  - Consumer behavior
N1  - Includes bibliographical references and index; Pt. I; Conceptual foundations --; 1; Tribes, Inc. : the new world of tribalism; Bernard Cova, Robert V. Kozinets and Avi Shankar --; 2; Tribal aesthetic; Michel Maffesoli --; 3; Marketing the savage : appropriating tribal tropes; Robin Canniford and Avi Shankar --; Pt. II; Tribes as activators --; 4; The consumption of cultural heritage among a British Royal Family brand tribe; Cele C. Otnes and Pauline Maclaran --; 5; The evolution of a subculture of consumption; John W. Schouten, Diane M. Martin and James H. McAlexander --; 6; Metro/fashion/tribes of men : negotiating the boundaries of men's legitimate consumption; Diego Rinallo --; 7; The linking value of subcultural capital : constructing the Stockholm Brat enclave; Jacob Ostberg --; Pt. III; Tribes as double agents --; 8; Sociality in motion : exploring logics of tribal consumption among cruisers; Douglas Brownlie, Paul Hewer and Steven Treanor --; 9; Hunting for cool tribes; Clive Nancarrow and Pamela Nancarrow --; 10; Temperance and religiosity in a non-marginal, non-stigmatized brand community; Hope Jensen Schau and Albert M. Muniz, Jr. --; 11; Imprinting, incubation and intensification : factors contributing to fan club formation and continuance; Paid Henry and Marylouise Caldwell --; Pt. IV; Tribes as plunderers --; 12; Harry Potter and the fandom menace; Stephen Brown --; 13; Inno-tribes : Star Trek as wikimedia; Robert V. Kozinets --; 14; Seeking community through battle : understanding the meaning of consumption processes for warhammer gamers' communities across borders; David J. Park, Sameer Deshpande, Bernard Cova and Stefano Pace --; Pt. V; Tribes as entrepreneurs --; 15; 'Gothic' entrepreneurs : a study of the subcultural commodification process; Christina Goulding and Michael Saren --; 16; Marketing, prosumption and innovation in the fetish community; Roy Langer --; 17; The war of the eTribes : online conflicts and communal consumption; Kristine de Valck --; 18; Brand communities and their social antagonists : insights from the Hummer case; Marius K. Luedicke and Markus Giesler --; 19; New consumption communities and the re-enabling of 21st century consumers; Isabelle Szmigin, Marylyn Carrigan and Caroline Bekin --; 20; Internationalization of a craft enterprise through a virtual tribe : 'Le Nuvole' and the pipe-smoker tribe; Stefano Pace, Luciano Fratocchi and Fabrizio Cocciola
ER  -