TY  - BOOK
AU  - Danesi,Marcel
TI  - Why it sells: decoding the meanings of brand names, logos, ads, and other marketing and advertising ploys 
SN  - 0742555445
AV  - HF5823 .D255 2008
U1  - 658.80019 22
PY  - 2008///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Advertising
KW  - Marketing
KW  - Consumer behavior
KW  - Brand name products
KW  - Signs and symbols
N1  - Includes bibliographical references (pages 199-206) and index; 1; What Is Advertising? --; 2; General Techniques and Strategies --; 3; Brand Names --; 4; Logos --; 5; Language-Based Techniques --; 6; Art --; 7; The Meaning of Ads --; 8; Marketing --; 9; Advertising and Society
N2  - "Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creatives. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche."--BOOK JACKET
ER  -