TY - BOOK AU - Pettus,Ashley TI - Between sacrifice and desire: national identity and the governing of femininity in Vietnam T2 - East Asia history, politics, sociology, and culture SN - 0415944317 AV - HQ1750.5 .P43 2003 U1 - 305.4209 21 PY - 2003/// CY - New York PB - Routledge KW - Women KW - Vietnam KW - Conduct of life KW - Femininity KW - Social conditions N1 - Includes bibliographical references and index; Introduction: Nationalism, Women and Modernity in Vietnam --; Pt. 1; Media and Governmentality --; 1; Defining the "New Vietnamese Woman": National Femininity and the Struggle for Socialist Modernity --; 2; Building Civility through Happy Families: The Women's Union in a New Era --; 3; Governmental Entertainment: The Popular Press and the Policing of Femininity --; Pt. 2; Mediated Subjects and Identity Struggle --; 4; On the Uncivil Margins: Feminine Tradition and Economic Aspiration in Phuong Lien --; 5; Market Morality: Negotiating Merchant Identities in Hoan Kiem ER -