TY  - BOOK
AU  - Roberts,Kevin
TI  - The lovemarks effect: winning in the consumer revolution 
SN  - 157687267X
AV  - HF5415.55 .R62 2006
U1  - 658.8342 22
PY  - 2006///
CY  - Brooklyn, NY
PB  - PowerHouse Books
KW  - Relationship marketing
KW  - Customer services
KW  - Management
KW  - Customer relations
KW  - Advertising
KW  - Brand name products
KW  - Trademarks
N1  - Includes index; The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage
ER  -