The lovemarks effect : winning in the consumer revolution /
Kevin Roberts.
- First edition.
- 272 pages : illustrations (chiefly colour) ; 25 cm
Includes index.
The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage.
157687267X 9781576872673
2005049169
Relationship marketing Customer services--Management Customer relations--Management Advertising--Brand name products. Trademarks