TY  - BOOK
AU  - Brown,Duncan
AU  - Hayes,Nick
TI  - Influencer marketing: who really influences your customers 
SN  - 9780750686006 (pbk.)
U1  - 658.80019 22
PY  - 2007///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Psychological aspects
KW  - Influence (Psychology)
N1  - Includes index; Introduction; Duncan Brown, Nick Hayes --; Marketing is broken --; What's wrong with traditional marketing today? --; How buyers buy --; Decision-maker ecosystems --; How influence works --; Who are your influencers? --; Identifying and ranking influencers --; Who should evaluate the influencers in your market? --; Marketing to influencers --; Good, bad and ugly influencers --; Marketing through influencers --; Marketing with influencers --; Evaluating influencer marketing --; Influencer marketing and word of mouth --; Social media - the new influence enablers --; Influencing through social media --; Influencing consumers --; Influencers in consumer markets --; How to structure influencer marketing in your organisation --; Making influencer marketing work for your company --; The future of influencer marketing
ER  -