TY  - BOOK
AU  - Pride,William M.
AU  - Pride,William M.
TI  - Marketing: core concepts & applications 
SN  - 0470814691
U1  - 658.8 22
PY  - 2008///
CY  - Milton, Qld.
PB  - Wiley
KW  - Marketing
KW  - Asia
KW  - Pacific Area
N1  - Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004; Includes bibliographical references (pages 535-547) and index; Acknowledgements --; Introduction: capital allocation in banking --; Pt. 1; The role and definition of capital --; 1; The role of capital: why are banks required to hold capital? --; 2; Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? --; Pt. 2; Capital allocation in practice --; 3; Regulatory capital: is it really as irrelevant as everybody says? --; 4; Value-at-risk and capital allocation: the RAPM approach --; 5; A top-down approach: determining the cost of capital and the 'earnings at risk' buffer --; 6; Earnings-volatility-based approaches --; Pt. 3; Limitations of the RoC approach --; 7; Feeding the model: the importance of clean data --; 8; Limitations of RoC: the stock market's perspective --; 9; Shareholder value as a key performance measure --; 10; Implementing capital allocation policies and procedures: moving from a passive system to an active one --; Index
ER  -