TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0073016349
AV  - HF5415 .S745 2007
U1  - 658.8 22
PY  - 2007///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Originally published as: Fundamentals of marketing / William J. Stanton; Includes bibliographical references (pages 640-663) and index; Preface --; Ch. 1; The Field of Marketing --; Ch. 2; The Dynamic Marketing Environment --; Ch. 3; Strategic Marketing Planning --; Ch. 4; Marketing Research and Information --; Ch. 5; Consumer Markets and Buying Behavior --; Ch. 6; Business Markets and Buying Behavior --; Ch. 7; Market Segmentation and Target-Market Strategies --; Ch. 8; Product Planning and Development --; Ch. 9; Product-Mix Strategies --; Ch. 10; Brands, Packaging, and Other Product Features --; Ch. 11; Price Determination --; Appendix A; Marketing Math --; Ch. 12; Pricing Strategies --; Ch. 13; Channels of Distribution --; Ch. 14; Retailing --; Ch. 15; Wholesaling and Physical Distribution --; Ch. 16; The Promotional Program --; Ch. 17; Personal Selling and Sales Management --; Ch. 18; Advertising, Sales Promotion, and Public Relations --; Ch. 19; Services Marketing by For-Profit and Nonprofit Organizations --; Ch. 20; International Marketing --; Ch. 21; Marketing Implementation and Evaluation --; Ch. 22; Marketing: Appraisal and Prospects --; Appendix B; Careers in Marketing --; Notes and References --; Photo Credits --; Glossary --; Indexes
ER  -