Etzel, Michael J., <br/><br/>
Marketing / 
Michael J. Etzel, Bruce J. Walker, William J. Stanton. 
 - Fourteenth edition. 
 - xxii, 706 pages :  illustrations ;  28 cm 
<br/><br/> Originally published as: Fundamentals of marketing / William J. Stanton. 
<br/><br/>Includes bibliographical references (pages 640-663) and index. 
<br/><br/> Preface --  The Field of Marketing --  The Dynamic Marketing Environment --  Strategic Marketing Planning --  Marketing Research and Information --  Consumer Markets and Buying Behavior --  Business Markets and Buying Behavior --  Market Segmentation and Target-Market Strategies --  Product Planning and Development --  Product-Mix Strategies --  Brands, Packaging, and Other Product Features --  Price Determination --  Marketing Math --  Pricing Strategies --  Channels of Distribution --  Retailing --  Wholesaling and Physical Distribution --  The Promotional Program --  Personal Selling and Sales Management --  Advertising, Sales Promotion, and Public Relations --  Services Marketing by For-Profit and Nonprofit Organizations --  International Marketing --  Marketing Implementation and Evaluation --  Marketing: Appraisal and Prospects --  Careers in Marketing --  Notes and References --  Photo Credits --  Glossary --  Indexes.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11.  Appendix A.  Ch. 12.  Ch. 13.  Ch. 14.  Ch. 15.  Ch. 16.  Ch. 17.  Ch. 18.  Ch. 19.  Ch. 20.  Ch. 21.  Ch. 22.  Appendix B. 
<br/><br/><label>ISBN: </label>0073016349 9780073016344 0073252891 9780073252896 
<br/><br/><label>LCCN: </label>2005044581 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .S745 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8