Ghemawat, Pankaj,

Redefining global strategy : crossing borders in a world where differences still matter / Pankaj Ghemawat. - xii, 257 pages : illustrations, maps ; 24 cm

Includes bibliographical references (pages 231-247) and index.

Semiglobalization and strategy -- Differences across countries : the CAGE distance framework -- Global value creation : the ADDING value scorecard -- Adaptation : adjusting to differences -- Aggregation : overcoming differences -- Arbitrage : exploiting differences -- Playing the differences : the AAA triangle -- Toward a better future : getting started. 1. 2. 3. 4. 5. 6. 7. 8.

1591398665 9781591398660

2007009124


International business enterprises--Management
Strategic planning.
Intercultural communication

HD62.4 / .G474 2007

658.4012