Menu marketing and management : competency guide /
At head of title: NRAEF ManageFirst
National Restaurant Association Educational Foundation.
- x, 152 pages : colour illustrations ; 28 cm.
- NRAEF ManageFirst program .
- NRAEF ManageFirst program. .
"A foundation topic of the NRAEF certificate program"--Cover. Includes index.
Factors that impact menu item selection -- Meeting nutritional needs and food preferences of customers -- Menu layout and design -- Menu pricing -- The alcohol beverage menu -- Menu item sales performance analysis -- Menu sales mix analysis.
0131589059 9780131589056
2006296302
Menus--Planning Menu design Restaurants--Marketing Food service--Marketing