TY  - BOOK
AU  - Saren,Michael
TI  - Critical marketing: defining the field 
SN  - 0750680660
U1  - 658.8001 22
PY  - 2007///]
CY  - Amsterdam, London
PB  - Butterworth-Heinemann
KW  - Marketing
KW  - Philosophy
KW  - Moral and ethical aspects
KW  - Study and teaching (Higher)
N1  - Includes bibliographical references and index; Introduction : defining the field of critical marketing; Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall --; Pt. I; Being a critical marketer : reflections from the field --; 1; Critical research in marketing : an armchair report; Linda M. Scott --; 2; Critical marketing : insights for informed research and teaching; Jonathan E. Schroeder --; 3; Rethinking critical marketing; Alan Bradshaw and A. Fuat Firat --; 4; Concerning marketing critterati : beyond nuance, estrangement and elitism; Douglas Brownlie and Paul Hewer --; 5; Local accounts : authoring the critical marketing thesis; Shona Bettany --; Pt. II; Critical debates : questioning underlying assumptions --; 6; Beyond marketing panaceas : in praise of societing; Olivier Badot, Ampelio Bucci and Bernard Cova --; 7; Customer-driven or driving the customer? : exploitation versus exploration; Gilles Marion --; 8; Advertising literacy revisited : fat children and other things; Brian M. Young --; 9; 'Which half?' : accounting for ideology in advertising; Liz McFall --; 10; Can consumers escape the market?; Eric J. Arnould --; Pt. III; Effecting change through critique : social and environmental issues --; 11; The critical role of social marketing; Ross Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier --; 12; Making sense of consumer disadvantage; Kathy Hamilton --; 13; Sustainable marketing : marketing re-thought, re-mixed and re-tooled; Kean Peattie --; 14; Journeying beyond marketing's collective consciousness; Ingrid Kajzer Mitchell --; 15; Relevance of critique : can and should critical marketing influence practice and policy?; Robin Wensley
ER  -