Critical marketing : defining the field /
Michael Saren [and others].
- xxiii, 252 pages : illustrations ; 24 cm
Includes bibliographical references and index.
Introduction : defining the field of critical marketing / Being a critical marketer : reflections from the field -- Critical research in marketing : an armchair report / Critical marketing : insights for informed research and teaching / Rethinking critical marketing / Concerning marketing critterati : beyond nuance, estrangement and elitism / Local accounts : authoring the critical marketing thesis / Critical debates : questioning underlying assumptions -- Beyond marketing panaceas : in praise of societing / Customer-driven or driving the customer? : exploitation versus exploration / Advertising literacy revisited : fat children and other things / 'Which half?' : accounting for ideology in advertising / Can consumers escape the market? / Effecting change through critique : social and environmental issues -- The critical role of social marketing / Making sense of consumer disadvantage / Sustainable marketing : marketing re-thought, re-mixed and re-tooled / Journeying beyond marketing's collective consciousness / Relevance of critique : can and should critical marketing influence practice and policy? / Michael Saren, Pauline Maclaran, Christina Goulding, Richard Elliott, Avi Shankar and Miriam Catterall -- Linda M. Scott -- Jonathan E. Schroeder -- Alan Bradshaw and A. Fuat Firat -- Douglas Brownlie and Paul Hewer -- Shona Bettany -- Olivier Badot, Ampelio Bucci and Bernard Cova -- Gilles Marion -- Brian M. Young -- Liz McFall -- Eric J. Arnould -- Ross Gordon, Gerard Hastings, Laura McDermott and Pierre Siquier -- Kathy Hamilton -- Kean Peattie -- Ingrid Kajzer Mitchell -- Robin Wensley. Pt. I. 1. 2. 3. 4. 5. Pt. II. 6. 7. 8. 9. 10. Pt. III. 11. 12. 13. 14. 15.
0750680660 9780750680660
Marketing--Philosophy Marketing--Moral and ethical aspects Marketing--Study and teaching (Higher)