TY  - BOOK
AU  - McCartney,Sarah
TI  - The fake factor: why we love brands but buy fakes 
SN  - 190487942X (pbk.) :
U1  - 658.827 22
PY  - 2005///
CY  - London
PB  - Cyan
KW  - Brand name products
KW  - Consumer behavior
ER  -