TY  - BOOK
AU  - Slater,Philip J.
TI  - The advertising cookbook: smarter ways to find and keep customers 
SN  - 0473111187
U1  - 659.1 22
PY  - 2007///]
CY  - Wellington, N.Z.
PB  - Tomorrow's Business Pub.
KW  - Advertising
KW  - Handbooks, manuals, etc
N1  - Includes index; Cover subtitle: Myths, traps, truths, tips for aspiring advertisers; "How to find and keep customers"--Spine
ER  -