Slater, Philip J., 1944-
The advertising cookbook : smarter ways to find and keep customers /
Philip Slater.
- 300 pages : illustrations ; 20 cm
Includes index. Cover subtitle: Myths, traps, truths, tips for aspiring advertisers. "How to find and keep customers"--Spine.
0473111187 9780473111182
Essential Management Ltd, PO Box 58010, Whitby 5245, Porirua, N.Z. ; essman@xtra.co.nz
Advertising--Handbooks, manuals, etc.
659.1