TY  - BOOK
AU  - Foxall,G.R.
TI  - The behavioral economics of brand choice
SN  - 0230006833
AV  - HF5415.32 .B44 2007
U1  - 658.8343 22
PY  - 2007///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand choice
KW  - Consumer behavior
N1  - Includes bibliographical references and index; 1; Brand choice in behavioral perspective; Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier --; 2; The substitutability of brands; Gordon R. Foxall --; 3; Behavior analysis of consumer brand choice : a preliminary analysis; Gordon R. Foxall and Victoria K. James --; 4; The behavioral ecology of consumer choice : how and what do consumers maximize?; Gordon R. Foxall and Victoria K. James --; 5; The behavioral economics of consumer brand choice : establishing a methodology; Gordon R. Foxall and Teresa C. Schrezenmaier --; 6; The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization; Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier --; 7; Patterns of consumer response to retail price differentials; Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier --; 8; Dynamics of repeat-buying for packaged food products; Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier --; 9; Consumer brand choice : individual and group analyses of demand elasticity; Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier --; 10; Deviations from matching in consumer choice; Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James
ER  -