TY  - BOOK
AU  - Morritt,Ronald M.
TI  - Segmentation strategies for hospitality managers: target marketing for competitive advantage 
T2  - Haworth series in segmented, targeted, and customized marketing
SN  - 0789022168
AV  - TX911.3.M3 M685 2007
U1  - 647.940688 22
PY  - 2007///]
CY  - New York
PB  - Haworth Press
KW  - Hospitality industry
KW  - Marketing
KW  - Market segmentation
N1  - Includes bibliographical references (pages 203-209) and index; Ch. 1; Introduction to segmentation --; Ch. 2; Segmentation bases : panning for gold in the hospitality sector --; Ch. 3; Niche marketing --; Ch. 4; Niche marketing for hotel managers --; Ch. 5; Relationship marketing --; Ch. 6; Speical issues in segmentation --; Ch. 7; The impact of marketing trends on segment selection --; Ch. 8; The segmentation process --; Ch. 9; Positioning strategy --; Ch. 10; The impact of new technology on the hospitality industry --; Ch. 11; Your segmentation battle plan : strategy and tactics
N2  - "Introductory to intermediate level hospitality managers and students are provided with easy-to-follow explanations and effective learning exercises that will help them grasp segmentation concepts and strategies quickly. Unlike other hospitality marketing textbooks, this book focuses specifically on segmentation and positioning strategies."--BOOK JACKET
ER  -