TY  - BOOK
AU  - Sandell,Richard
AU  - Janes,Robert R.
TI  - Museum management and marketing
SN  - 041539628X (hbk. : alk. paper)
AV  - AM121 .M877 2007
U1  - 069/.068 22
PY  - 2007///
CY  - Milton Park, Abingdon, Oxon, New York
PB  - Routledge
KW  - Museums
KW  - Management
KW  - Marketing
N1  - Simultaneously published in the USA and Canada; Includes bibliographical references and index; 1; Complexity and creativity in contemporary museum management; Robert R. Janes and Richard Sandell --; Pt. 1; Museums and change --; Introduction to part one; Richard Sandell and Robert R. Janes --; 2; Leading change : why transformation efforts fail; John P. Kotter --; 3; From being about something to being for somebody : the ongoing transformation of the American museum; Stephen E. Weil --; 4; Museums : challenges for the 21st century; Christine Burton and Carol Scott --; 5; Embracing organizational change in museums : a work in progress; Robert R. Janes --; 6; Museum staff perspectives on organizational change; Glenbow Museum Staff --; Pt. 2; Museum management --; Introduction to part two; Richard Sandell and Robert R. Janes --; 7; The effective management of museums : cohesive leadership and visitor-focused public programming; Des Griffin and Morris Abraham --; 8; The university art museum : defining purpose and mission; Peter F. Drucker --; 9; Strategic management for visitor-oriented museums : a change of focus; Eva M. Reussner --; 10; Liberty science center in the United States : a mission focused on external relevance; Emlyn H. Koster and Stephen H. Baumann --; 11; Measuring social value; Carol Scott --; 12; Beyond big and awesome : outcome-based evaluation; Stephen E. Weil --; 13; The strategic significance of workforce diversity in museums; Richard Sandell --; 14; Volunteers in the heritage sector : a neglected audience?; Kirsten Holmes --; 15; Emotional intelligence, passion and museum leadership; Sherene Suchy --; 16; Visionary leadership and missionary zeal; Stuart W. Davies --; 17; Interim directorships in museums : their impact on individuals and significance to institutions; Robert I. Goler --; Pt. 3; Marketing the museum --; Introduction to part three; Richard Sandell and Robert R. Janes --; 18; The marketing approach in museums; Jean-Michel Tobelem --; 19; Can museums be all things to all people? : missions, goals, and marketing's role; Neil Kotler and Philip Kotler --; 20; Strangers, guests, or clients? : visitor experiences in museums; Zahava D. Doering --; 21; Museum marketing : understanding different types of audiences; Ruth Rentschler --; 22; Expanding the museum audience through visitor research; Carol M. Komatsuka --; 23; Revisiting membership scheme typologies in museums and galleries; Alix Slater --; 24; A delicate balance : museums and the marketplace; Victoria D. Alexander --; 25; The impact of free entry to museums; Andy Martin
ER  -