Museum management and marketing /
edited by Richard Sandell and Robert R. Janes.
- xviii, 420
Simultaneously published in the USA and Canada.
Includes bibliographical references and index.
Complexity and creativity in contemporary museum management / Museums and change -- Introduction to part one / Leading change : why transformation efforts fail / From being about something to being for somebody : the ongoing transformation of the American museum / Museums : challenges for the 21st century / Embracing organizational change in museums : a work in progress / Museum staff perspectives on organizational change / Museum management -- Introduction to part two / The effective management of museums : cohesive leadership and visitor-focused public programming / The university art museum : defining purpose and mission / Strategic management for visitor-oriented museums : a change of focus / Liberty science center in the United States : a mission focused on external relevance / Measuring social value / Beyond big and awesome : outcome-based evaluation / The strategic significance of workforce diversity in museums / Volunteers in the heritage sector : a neglected audience? / Emotional intelligence, passion and museum leadership / Visionary leadership and missionary zeal / Interim directorships in museums : their impact on individuals and significance to institutions / Marketing the museum -- Introduction to part three / The marketing approach in museums / Can museums be all things to all people? : missions, goals, and marketing's role / Strangers, guests, or clients? : visitor experiences in museums / Museum marketing : understanding different types of audiences / Expanding the museum audience through visitor research / Revisiting membership scheme typologies in museums and galleries / A delicate balance : museums and the marketplace / The impact of free entry to museums / Robert R. Janes and Richard Sandell -- Richard Sandell and Robert R. Janes -- John P. Kotter -- Stephen E. Weil -- Christine Burton and Carol Scott -- Robert R. Janes -- Glenbow Museum Staff -- Richard Sandell and Robert R. Janes -- Des Griffin and Morris Abraham -- Peter F. Drucker -- Eva M. Reussner -- Emlyn H. Koster and Stephen H. Baumann -- Carol Scott -- Stephen E. Weil -- Richard Sandell -- Kirsten Holmes -- Sherene Suchy -- Stuart W. Davies -- Robert I. Goler -- Richard Sandell and Robert R. Janes -- Jean-Michel Tobelem -- Neil Kotler and Philip Kotler -- Zahava D. Doering -- Ruth Rentschler -- Carol M. Komatsuka -- Alix Slater -- Victoria D. Alexander -- Andy Martin. 1. Pt. 1. 2. 3. 4. 5. 6. Pt. 2. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Pt. 3. 18. 19. 20. 21. 22. 23. 24. 25.