TY  - BOOK
AU  - Springer,Paul
TI  - Ads to icons: how advertising succeeds in a multimedia age 
SN  - 9780749449360
AV  - HF5823 .S76 2007
U1  - 659.113 22
PY  - 2007///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Case studies
KW  - Advertising campaigns
N1  - Includes bibliographical references and index; 1; Rethinking mass media --; 2; Widening formats --; 3; Events-driven --; 4; Shaping product experiences --; 5; Digital persuasion --; 6; Online spaces --; 7; The new media landscape --; 8; The new job landscape --; 9; Closer --; 10; Where advertising stops...and marketing begins
N2  - "Ads to Icons is the first guide to modern media advertising. It shows how the industry has been revitalized by adopting revolutionary approaches in the choice of media to create far greater depth of impact." "Ads to Icons brings together 50 advertising projects from around the world that have released advertising from its conventional boundaries. With the help of those involved, the case studies reveal how ads have been transformed into icons for their target audiences. It is the first book of its kind to show appropriate uses of advertising in the post-digital era."--BOOK JACKET
ER  -