TY  - BOOK
AU  - Odih,Pamela
TI  - Advertising in modern and postmodern times
SN  - 0761941908
U1  - 659.1042 22
PY  - 2007///
CY  - Los Angeles, London
PB  - SAGE
KW  - Advertising
KW  - Social aspects
N1  - Includes bibliographical references and index; Introduction : the cultural economy of time in modern and postmodern advertising --; 1; Selling space in advertising history --; 2; Selling time in advertising history --; 3; Advertising, time and the commodity-form --; 4; Time and the commodity-sign --; 5; "The times, they are a-changin" : transformations of work and leisure in the time/space economies of modern and postmodern advertising --; 6; Mapping the subject of postmodern advertising technology --; 7; Sign of the times : postmodern disruptions in advertising times --; Conclusion : globalization and the future of advertising
N2  - "This illustrated, incisive text is a complete critical introduction to advertising culture. Filling a critical gap in the literature, it examines the forms of consumer subjectivity resulting from postmodern disruptions in time and space and the significance of advertising for the identity of contemporary consumers. Odih marshals an impressive range of historical examples and images to explain the socio-cultural development of advertising throughout history, demonstrating."--BOOK JACKET
ER  -