TY  - BOOK
AU  - Beasley,Ron
AU  - Danesi,Marcel
TI  - Persuasive signs: the semiotics of advertising 
T2  - Approaches to applied semiotics
SN  - 3110173409
AV  - HF5823 .B3725 2002
U1  - 659.1014 21
PY  - 2002///
CY  - Berlin, New York
PB  - Mouton de Gruyter
KW  - Advertising
KW  - Signs and symbols
KW  - Semiotics
N1  - Includes bibliographical references (pages 175-190) and index; Ch. I; Advertising as social discourse; A schematic history of advertising; The semiotic approach to advertising; The role of semiotics in the advertising debate; Elements of semiotic analysis --; Ch. II; Creating recognizability for the product; Creating a signification system; Creating textuality; Using multiple media; Ad campaigns --; Ch. III; Creating textuality; Textuality; Connotation; Verbal techniques; Nonverbal techniques --; Ch. IV; Advertising and culture; Market testing the product's signification system; Advertising culture; The semiotic purview; App; Exercises for classroom or personal study use
N2  - "Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form."--BOOK JACKET
ER  -