TY  - BOOK
AU  - Wright,Simon
AU  - McCrea,Diane
ED  - Sainsbury's (Firm)
TI  - The handbook of organic and fair trade food marketing
SN  - 1405150580
AV  - HD9000.65 .H36 2007
U1  - 641.3020688 22
PY  - 2007///
CY  - Oxford, Ames, Iowa
PB  - Blackwell Pub.
KW  - Natural foods industry
KW  - Handbooks, manuals, etc
KW  - Natural foods
KW  - Marketing
KW  - Farm produce
KW  - Beverages
N1  - "Published with support from Sainsbury's Supermarkets"--Cover; "Useful organic and fair trade websites": p. 284-287; Includes bibliographical references and index; 1; The international market for organic and fair trade food and drink; Amarjit Sahota --; 2; The organic consumer; Martin Cottingham and Elisabeth Winkler --; 3; The fairtrade consumer; Harriet Lamb --; 4; Case history : Yeo Valley organic; Graham Keating --; 5; Case history : Green & Black's; Craig Sams --; 6; Case history : Abel & Cole; Ella Heeks --; 7; Case history : clipper teas; Lorraine Brehme --; 8; Case history : Duchy originals; Petra Mihaljevich --; 9; Case history : Sainsbury's SO organic; Ruth Bailey --; 10; Organic and fair trade marketing in Germany; Hubert Rottner --; 11; Organic and fair trade marketing in Italy; Paola Cremonini --; 12; Organic and fair trade marketing in the USA; Elaine Lipson --; 13; Organic and fair trade crossover and convergence; John Bowes and David Croft --; App; Further information - useful organic and fair trade Websites; Simon Wright
N2  - "The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case histories and lessons from companies that have been successful in these areas, including Green & Black's Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers: a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector."--BOOK JACKET
ER  -