The handbook of organic and fair trade food marketing / 
 Organic and fair trade food marketing 
edited by Simon Wright and Diane McCrea. 
 - xvi, 291 pages :  illustrations ;  26 cm 
<br/><br/> "Published with support from Sainsbury's Supermarkets"--Cover. 
<br/><br/>"Useful organic and fair trade websites": p. 284-287. Includes bibliographical references and index. 
<br/><br/> The international market for organic and fair trade food and drink /  The organic consumer /  The fairtrade consumer /  Case history : Yeo Valley organic /  Case history : Green & Black's /  Case history : Abel & Cole /  Case history : clipper teas /  Case history : Duchy originals /  Case history : Sainsbury's SO organic /  Organic and fair trade marketing in Germany /  Organic and fair trade marketing in Italy /  Organic and fair trade marketing in the USA /  Organic and fair trade crossover and convergence /  Further information - useful organic and fair trade Websites /  Amarjit Sahota --  Martin Cottingham and Elisabeth Winkler --  Harriet Lamb --  Graham Keating --  Craig Sams --  Ella Heeks --  Lorraine Brehme --  Petra Mihaljevich --  Ruth Bailey --  Hubert Rottner --  Paola Cremonini --  Elaine Lipson --  John Bowes and David Croft --  Simon Wright.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  App. 
<br/><br/> "The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marketing in these two dynamic sectors, underpinned by case histories and lessons from companies that have been successful in these areas, including Green & Black's Yeo Valley and Duchy Originals. It includes a review of the international markets for organic and fair trade food and drink; an analysis of organic and fair trade consumers: a review of successful retailing practice and a section on organic and fair trade divergence and convergence. Chapters are also included on perspectives from the USA, Germany and Italy. The book is written by industry experts, augmented by academic contributions where appropriate, offering for the first time the practical marketing advice required by companies in this sector."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>1405150580 9781405150583 
<br/><br/><label>LCCN: </label>2006025809 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Natural foods industry--Handbooks, manuals, etc.<br/>Natural foods--Marketing--Handbooks, manuals, etc.<br/>Farm produce--Marketing--Handbooks, manuals, etc.<br/>Beverages--Marketing--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HD9000.65  / .H36 2007 
<br/><br/><label>Dewey Class. No.: </label>641.3020688