TY  - BOOK
AU  - Green,Laurence
ED  - World Advertising Research Centre.
ED  - Institute of Practitioners in Advertising.
TI  - Advertising works 15: proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide 
SN  - 1841161934
AV  - HF5816 .A342 2007
U1  - 659.107941 22
PY  - 2007///
CY  - Henley-on-Thames
PB  - World Advertising Research Center
KW  - Advertising
KW  - Awards
KW  - Great Britain
KW  - Case studies
KW  - IPA Effectiveness Awards
N1  - Published in association with the IPA; Accompanied by: 1 videodisc (DVD); Includes bibliographical references and index
ER  -