Advertising works 15 :  proving the effectiveness of marketing communications : case studies from the IPA Effectiveness Awards 2006 open to all agencies worldwide / 
 Advertising works fifteen 
edited and introduced by Laurence Green. 
 - li, 467 pages :  illustrations (some colour) ;  25 cm +  1 videodisc (12 cm) 
<br/><br/> Published in association with the IPA.  Accompanied by: 1 videodisc (DVD) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1841161934 9781841161938 
<br/><br/><label>LCCN: </label>2007408245 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Awards--Great Britain--Case studies<br/>IPA Effectiveness Awards
<br/><br/><label>LC Class. No.: </label>HF5816  / .A342 2007 
<br/><br/><label>Dewey Class. No.: </label>659.107941