Rice, Jeff <br/><br/>
The rhetoric of cool :  composition studies and new media / 
Jeff Rice ; with a foreword by Gregory L. Ulmer. 
 - xvi, 185 pages ;  23 cm 
<br/><br/>Includes bibliographical references (pages 169-179) and index. 
<br/><br/> The story of composition studies and cool --  Chora --  Appropriation --  Juxtaposition --  Commutation --  Nonlinearity --  Imagery.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/> "The Rhetoric of Cool: Composition Studies and New Media offers a historical critique of composition studies' rebirth narrative, using that critique to propose a new rhetoric for new media work. Author Jeff Rice returns to critical moments during the rebirth of composition studies when the discipline chose not to emphasize technology, cultural studies, and visual writing, which are now fundamental to composition studies. Rice redefines these moments in order to invent a new electronic practice. The Rhetoric of Cool challenges current understandings of writing and new media and proposes a rhetorical rather than an instrumental response for teaching writing in new media contexts."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>080932752X 9780809327522 
<br/><br/><label>LCCN: </label>2006032031 
<br/><br/><label>Subjects--Topical Terms: </label><br/>English language--Rhetoric--Study and teaching<br/>Cool (The English word)<br/>Communication--Philosophy<br/>Language and culture<br/>Interactive multimedia
<br/><br/><label>LC Class. No.: </label>PE1404  / .R5127 2007 
<br/><br/><label>Dewey Class. No.: </label>808.0420285