TY  - BOOK
AU  - McConnell,Ben
AU  - Huba,Jackie
TI  - Creating customer evangelists: how loyal customers become a volunteer sales force 
SN  - 1419597213
U1  - 658.8343 22
PY  - 2007///]
CY  - [New York]
PB  - Kaplan
KW  - Customer loyalty
KW  - Marketing
KW  - Relationship marketing
N1  - Includes bibliographical references and index; Foreword --; Acknowledgments --; 1; Customer Evangelism: A Manifesto --; 2; When Customers Believe --; 3; Customer Plus-Delta: Understanding the Love --; 4; Napsterize Your Knowledge: Give to Receive --; 5; Build the Buzz: Spreading the Word --; 6; Create Community: Bringing Customers Together --; 7; Bite-Size Chunks: From Sampling to Evangelism --; 8; Create a Cause: When Business Is Good --; 9; Hot Marketing Now: Krispy Kreme Doughnuts --; 10; The High-Flying Solutionman: Solution People --; 11; The History Lessons of O'Reilly's Wars: O'Reilly & Associates --; 12; The New Mavericks of Marketing: The Dallas Mavericks --; 13; A Bear Market for Retailing: Build-A-Bear Workshop --; 14; A Cause, Not Just an Airline: Southwest Airlines --; 15; The Billion-Dollar Cause: IBM --; 16; Customer Evangelism Workshop --; Appendixes --; Endnotes --; References --; Index
ER  -