TY  - BOOK
AU  - Holden,Philip R.
AU  - Wilde,Nick
TI  - Marketing and PR: getting customers and keeping them-- without breaking the bank 
T2  - Business on a shoestring
SN  - 0713675462
U1  - 658.8 22
PY  - 2007///
CY  - London
PB  - A & C Black
KW  - Marketing
KW  - Public relations
KW  - Small business marketing
KW  - Small business
N1  - Includes bibliographical references and index; 1; What's so different about small business? --; 2; First steps in the planning process --; 3; Finding out about customers --; 4; The beginnings of strategy --; 5; Keeping customers --; 6; Getting new customers --; 7; Keeping it going
ER  -