Holden, Philip R., <br/><br/>
Marketing and PR :  getting customers and keeping them-- without breaking the bank / 
Philip R. Holden and Nick Wilde. 
 - viii, 200 pages :  illustrations ;  18 cm. 
 - Business on a shoestring .
 - Business on a shoestring. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> What's so different about small business? --  First steps in the planning process --  Finding out about customers --  The beginnings of strategy --  Keeping customers --  Getting new customers --  Keeping it going.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/><label>ISBN: </label>0713675462 9780713675467 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Public relations.<br/>Small business marketing<br/>Small business--Public relations
<br/><br/><label>Dewey Class. No.: </label>658.8