TY  - BOOK
AU  - Blackwell,Roger D.
TI  - Consumer behaviour: an Asia Pacific approach 
SN  - 0170129772
U1  - 658.8342 22
PY  - 2006///
CY  - South Melbourne, Vic.
PB  - Thomson
KW  - Consumer behavior
KW  - Textbooks
N1  - Acquisitions record; Format: Paperback; Includes bibliographical references and index; Technical/Vocational/TAFE; Tertiary/Undergraduate
N2  - Applies behavioural science concepts to the understanding of the activities of individuals in the marketplace. It contains diverse and balanced coverage of consumer behaviour research in theory and application
ER  -