TY  - BOOK
AU  - Marinov,Marin
TI  - Marketing in the emerging markets of Islamic countries
SN  - 1403991731
AV  - HF3868 .M37 2007
U1  - 330.91767 22
PY  - 2007///
CY  - Basingstoke [England], New York
PB  - Palgrave Macmillan
KW  - Marketing
KW  - Islamic countries
KW  - Commerce
N1  - Includes bibliographical references and index; 1; Marketing challenges in Islamic countries; Marin Marinov --; 2; Marketing in Central Asia; Marin Marinov --; 3; Marketing in Kazakhstan; Marin Marinov --; 4; Marketing in the Maghreb region; Marin Marinov --; 5; Marketing in Morocco; Lyn S. Amine and Kenneth R. Gray --; 6; Marketing in the Middle East; Marin Marinov --; 7; Marketing in Kuwait; C. P. Rao and Adel Al-Wugayan --; 8; Marketing in Saudi Arabia; Marin Marinov --; 9; Marketing in Iran; Marin Marinov and Ali Sanayei --; 10; Marketing in the Islamic countries of Southeast Asia; Marin Marinov
N2  - "Among the limited publications on marketing in emerging markets, this book focuses on regional specifics of Islamic countries and the appropriate approaches for reaching their markets with effective and efficient marketing strategies. Marketing in the Emerging Markets of Islamic Countries will be of great value to students, researchers, practitioners, policy-makers and all interested in this exciting context."--BOOK JACKET
ER  -