Rogers, William,  1944 February 13- <br/><br/>
Persuasion :  messages, receivers, and contexts / 
William Rogers. 
 - xxi, 408 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 387-392) and index. 
<br/><br/> Introduction --  Language and communication --  Persuasive messages --  Propaganda --  Argumentation --  Ethics and deception --  Understanding audiences and cultures --  Needs, emotions, motivations, and vulnerabilities --  Empirical theories of persuasion --  Empirical persuasion research --  Verbal and visual rhetorical theories --  Persuasion and politics --  Campaigns, counterpublics, movements, and cults --  The media influence : advertising, news, entertainment --  Skills for senders --  Skills for receivers.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12.  13.  14.  15.  16. 
<br/><br/> "Persuasion: Messages, Receivers, and Contexts covers key topics and shows students how to develop critical skills as senders and receivers of persuasive messages. In an accessible and engaging format, it encourages students to apply persuasion principles and theories to real-world case studies like campaigns and news coverage. Students are also guided to develop skills in public speaking, debate, courtroom communication, interpersonal communication, and more. Persuasion features extended discussions of propaganda, political persuasion, advertising, and sender/receiver skills development and covers contemporary research on persuasive effects and theories. Filled with practical guidelines, Persuasion is an ideal primary text for courses in persuasion, persuasion and propaganda, and persuasion and rhetoric."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0742536742 9780742536746 
<br/><br/><label>LCCN: </label>2006017784 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)--Social aspects<br/>Persuasion (Rhetoric)<br/>Propaganda
<br/><br/><label>LC Class. No.: </label>HM1196  / .R64 2006 
<br/><br/><label>Dewey Class. No.: </label>303.342