TY  - BOOK
AU  - Nadeau,Raymond
TI  - Living brands: collaboration + innovation = customer fascination 
SN  - 0071466142
AV  - HD69.B7 N33 2007
U1  - 658.827 22
PY  - 2007///]
CY  - New York
PB  - McGraw-Hill
KW  - Brand name products
N1  - Includes bibliographical references (pages 287-288) and index; Pt. 1; Collaboration --; Secret #1; Be there --; Secret #2; Be real --; Pt. 2; Innovation --; Secret #3; Be intimate --; Secret #4; Be inspired --; Pt. 3; Customer fascination --; Secret #5; Be good --; Secret #6; Be beautiful --; Conclusion : build a brand-new world - a model for vision
N2  - "Living Brands gives you all the tools you need to adapt your brand to an ever-changing world of consumers, options, and interests. It's the intelligent way to respond to consumers' realities - and the only true way to build stellar brands that will stand the test of time."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy0664/2006018778-b.html
ER  -