TY  - BOOK
AU  - Chapman,Merrill R.
TI  - In search of stupidity: over 20 years of high-tech marketing disasters 
SN  - 1590597214
AV  - HD9696.63.A2 C53 2006
U1  - 338.47004 22
PY  - 2006///]
CY  - Berkeley, CA
PB  - Apress
KW  - Computer software industry
KW  - Management
KW  - Case studies
KW  - Computer industry
KW  - Business failures
N1  - Includes bibliographical references (pages 359-360) and index; 1; Introduction --; 2; First Movers, First Mistakes: IBM, Digital Research, Apple, and Microsoft --; 3; A Rather Nutty Tale: IBM and the PC Junior --; 4; Positioning Puzzlers: MicroPro and Microsoft --; 5; We Hate You, We Really Hate You: Ed Esber, Ashton-Tate, and Siebel Systems --; 6; The Idiot Piper: OS/2 and IBM --; 7; Frenchman Eats Frog, Chokes to Death: Borland and Philippe Kahn --; 8; Brands for the Burning: Intel, Motorola, and Google --; 9; From Godzilla to Gecko: The Long, Slow Decline of Novell --; 10; Ripping PR Yarns: Microsoft and Netscape --; 11; Purple Haze All Through My Brain: The Internet and ASP Busts --; 12; The Strange Case of Dr. Open and Mr. Proprietary --; 13; On Avoiding Stupidity --; 14; Stupid Analyses
N2  - "In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies. Marketing wizard Richard Chapman takes you on a hilarious ride in this book, which is richly illustrated with cartoons and reproductions of many of the actual campaigns used at the time. Filled with personal anecdotes spanning Chapman's remarkable career (he was present at many now-famous meetings and events), In Search of Stupidity, Second Edition examines the best of the worst marketing ideas and business decisions in the last twenty years of the technology industry."--Publisher's website
ER  -