Passikoff, Robert,  1948- <br/><br/>
Predicting market success :  new ways to measure customer loyalty and engage consumers with your brand / 
Robert Passikoff. 
 - xiv, 242 pages :  illustrations ;  24 cm 
<br/><br/> Includes index. 
<br/><br/> Introduction : why the four P's no longer work and the three words (including loyalty) that took their place --  Why marketers can't predict customer behavior - whoops, now they can --  From brand guessing to brand building : how to profitably engage your customer --  How to measure customer values, expectations, and loyalty --  Loyalty is 70 percent emotional : an emotional bond engages customers and makes money --  Easy-to-implement customer loyalty metrics : how to supercharge traditional research and marketing --  The four proven drivers of customer loyalty : a category-by-category expose --  The power of human and celebrity-based brands : when it works, when it's wasted --  The future of branding.  Ch. 1.  Ch. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Ch. 7.  Ch. 8. 
<br/><br/> "This book introduces a new loyalty-based, customer-listening system that outperforms traditional research methods. Based on years of experience as a brand consultant, Robert Passikoff shows you how to integrate loyalty and engagement metrics into existing marketing strategies - letting you accurately predict market behavior, customer loyalty, sales, and profitability."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>047004022X 9780470040225 
<br/><br/><label>LCCN: </label>2006014656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty
<br/><br/><label>LC Class. No.: </label>HF5415.525  / .P37 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8343