TY  - BOOK
AU  - Kliment,Stephen A.
TI  - Writing for design professionals: a guide to writing successful proposals, letters, brochures, portfolios, reports, presentations, and job applications for architects, engineers, and interior designers 
SN  - 0393731855
AV  - NA1996 .K57 2006
U1  - 720.688 22
PY  - 2006///]
CY  - New York
PB  - W.W. Norton
KW  - Architectural services marketing
KW  - United States
KW  - Engineering services marketing
KW  - Design services
KW  - Marketing
N1  - Includes bibliographical references (pages 219-222) and index; Why writing matters : an introduction --; 1; Principles of writing for impact --; 2; Marketing correspondence --; 3; Marketing brochures and portfolios --; 4; Proposals --; 5; Newsletters and other marketing tools --; 6; Project writing --; 7; Writing in design school --; 8; Job prospects --; 9; Writing in academe --; 10; Writing for the media --; 11; Writing on-line --; 12; Writing as a career --; 13; On your feet --; 14; Graphics : medium for the message --; 15; Writing by the product manufacturer --; 16; International style --; 17; How to measure impact
ER  -