Macromarketing 2006 Seminar proceedings : macromarketing the future of marketing? : June 6-June 8, 2006, Queenstown, New Zealand /
At head of title: Macromarketing 06 Macromarketing two thousand and six Seminar proceedings Macromarketing two thousand six Seminar proceedings Macromarketing the future of marketing?
[edited by] Merrilyn Layton, Roger Layton and Ben Wooliscroft.
- xiv, 725 pages : illustrations ; 30 cm
Includes bibliographical references.
I. Systems. 1. The macromarketing mosaic / Robert W. Nason. 2. What are marketing systems / Roger A. Layton. 3. Beyond the service encounter / Robert Mittelstaedt & John Mittelstaedt. 4. Reconciling marketing and society / Richard J. Varey & Djavlon Kadirov -- II. Economic development. 5. Developments in Southeast Asia's transition economies / Clifford J. Shultz, II. 6. Myanmar : wealth and welfare / Anthony Pecotich, May Lwin & Vicki Thein. 7. Subjective quality of life and Vietnam / Clifford J. Shultz, II, M. Daniel Westbrook & Nguyen Dinh Tho. 8. Cambodia on the brink / Clifford J. Shultz, II & Don R. Rahtz. 9. Terms of global business engagement / Vicki Thein -- III. Modelling. 10. A role for systems dynamics modeling in macromarketing / Steven Arquitt & T. Bettina Cornwell. 11. Tourism development in Kenya / L. Wakiuru Wamwara-Mbugua & Edward Mbugua Kamau. 12. Computational dynamic market modelling / Kevin E. Voges & Nigel K. Ll. Pope. 13. Vickers' appreciative system / Richard J. Varey & David Ballantyne -- IV. Consumer vulnerability. 14. M-technology, consumption and gambling / Josephine Previte, Judy Drennan & Gillian Sullivan Mort. 15. Materialism as a predictor / Mateus Canniatti Ponchio. Francisco Aranha. 16. Marketing's role in coping with vulnerability / Stacey Menzel Baker, Terri L. Rittenburg & David M. Hunt -- V. Economic development. 17. Buyers' marketing in an electronic environment / Jonathan Hu. 18. Satisfaction with Malaysian service providers / Aliah Hanim M. Salleh, Maisarah Ahmad & Che Aniza Che Wel. 19. Place attributes and business customer satisfaction / Tho D. Nguyen, Trang T.M. Nguyen & Nigel J. Barrett -- VI. Consumer vulnerability. 20. Ethics in target market selection revisited / Terri L. Rittenburg, Sean R. Valentine & Madhavan Parthasarathy. 21. The globalisation of shape / Steven Ward & Patrick Ho. 22. Integrating social marketing and regulation / Brendan Gray, Janet Hoek & Christie McCarthy. 23. Wither Queenstown / Juergen Gnoth -- VII. Quality of life. 24. International wellbeing index / Alexandra Ganglmair-Wooliscroft / Rob Lawson. 25. Community banks and QOL / Rhett H. Walker ... [et al.]. 26. Marketplace adaptiveness and social capital / Sanford Grossbart & Susie Pryor. 27. Lifestyles as a macro construct? / Rob Lawson -- VIII. Food. 28. The obesity epidemic / Sylvain Charlebois, Robert D. Tamilia & JoAnne Labrecque. 29. Political economy of misleading food marketing / William H. Redmond. 30. From pitchfork to table fork / Raymond Marquardt & Tom Gillpatrick. 31. Value delivery in agri-food marketing systems / Andrea Insch -- IX. Environment and social responsibility. 32. 100% Pure New Zealand / Richard J. Varey. 33. A measure of societal marketing orientation / Steven Ward & Aleksandra Lewandowska. 34. Macromarketing and CSR / Tim Breitbarth & Phil Harris. 35. Corporate environmental citizenship / Andrea Insch -- X. Consumption, markets and culture. 36. Consumption and motherhood / Andrea Davis ... [et al.]. 37. My special possessions that I don't own / Michael Fay. 38. Grief encounters : dealing with bereaved consumers / Stephanie O'Donohoe & Darach Turley -- XI. Systems. 39. Social network analysis of journals / Daniela Rosenstreich & Ben Wooliscroft. 40. Marketing as hegemony / Robert Aitken & Ben Wooliscroft. 41. SDL and society / Phil Osborne & John Williams. 42. National development initiatives / Maxwell Briggs -- XII. Culture. 43. Influence on JMM / Anthony Pecotich & Ben Wooliscroft. 44. Mao to Maccas / Andrew Terry & Zhiqiong June Wang. 45. How culture impacts on search behaviour / Inja Anh & Roger A. Layton. 46. Cultural values in health care / Wei Fuxiang, Pia Polsa & Pei Shuyuan -- XIII. Religion. 47. Religion and marketing / Jeaney Yip. 48. Islamic banking / Kenneth Beng Yap & Anthony Pecotich. 49. Modesty in consumption : the impact of Islam / Aisha Wood Boulanouar & Sarah Todd.