International marketing /
edited by Masaaki Kotabe.
- 6 volumes : illustrations ; 25 cm.
- SAGE library of marketing .
- SAGE library of marketing. .
Includes bibliographical references.
Organizational and Consumer Behavior -- Consumer Behavior -- Cross-Cultural Examination of the Fishbein Behavioral Intent / Marketing Universals:Consumers Use of Brand Name, Price, Physical Appearance and Retailer Reputation as Signals of Product Quality / A Study of the Service Encounter in Eight Countries / Organizational Buying Issues -- Do's and Don'ts of Cross-Cultural Negotiations / The Dynamics of International Business Negotiations / Explorations of National Culture and Word-of-Mouth Referral Behavior in the Purchase of Industrial Services in the United States and Japan / Country of Origin -- Country Image / Halo or Summary Construct?The Moderating Effects of Country of Assembly, Country of Parts and Country of Design on Hybrid Product Evaluations / Perception of Foreignness / Benefit or Liability?Exploring the Practical Effects of Country of Origin, Animosity and Price-Quality Issues:Two Case Studies of Taiwan and Acer in China / Global Marketing Research and Methodological Issues -- Issues in Collecting Primary Data / Using Secondary Data in International Research:Opportunities and Risks / The Effect of National Culture on the Choice of Entry Mode / Cultural Distance Revisited: Towards a More Rigorous Conceptualization and Measurement of Cultural Differences / Market Entry and Exit Decisions -- Internationalization of Firms -- An Attempted Integration of the Literature on the Export Behavior of Firms / Internal Determinants of Export Marketing Behavior:An Empirical Investigation / International Expansion Strategy of Japanese Firms:Capability Building through Sequential Entry / The Psychic Distance Paradox / Specific Modes of Entry -- Mode of International Entry:An Isomorphism Perspective / Determinants of Entry in an Emerging Economy:A Multilevel Approach / Choice between Non-Equity Entry Modes:An Organizational Capability Perspective / Transaction Cost-Enhanced Entry Mode Choices and Firm Performance / The Influence of Industry Structure on the Entry Mode Choice of Overseas Entrants in Manufacturing Industries / The Export Development Process:An Integrative Review of Empirical Models / State Government Promotion of Manufacturing Exports:A Gap Analysis / Marketing Strategy Determinants of Export Performance:A Meta-Analysis / The Role of Systematic International Market Selection on Small Firms' Export Performance / Inward Technology Licensing as an Alternative to Internal R & D in New Product Development:A Conceptual Framework / Emerging Roles of Technology Licensing in Development of Global Product Strategy:A Conceptual Framework and Research Propositions / Extending Internalization Theory:A New Perspective on International Technology Transfer and Its Generalization / Chol Lee and Robert T Green -- Niraj Dawar and Philip Parker -- Bruce D Keillor, G Thomas Hult and Destan Kandemir -- Paul A Herbig and Hugh E Kramer -- Arvind V Phatak and Mohammed M Habib -- R Bruce Money, Mary C Gilly and John L Graham -- C Min Han -- Paul Chao -- Gary S Insch and Stewart R Miller -- Lyn S Amine, Mike C H Chao and Mark J Arnold -- Susan P Douglas and C Samuel Craig -- Masaaki 'Mike' Kotabe -- Bruce Kogut and Harbir Singh -- Oded Shenkar -- Warren J Bilkey -- S Tamer Cavusgil and John R Nevin -- Sea Jin Chang -- Shawna O'Grady and Henry W Lane -- Peter S Davis, Ashay B Desai and John D Francis -- Yadong Luo -- M Krishna Erramilli, Sanjeev Agarwal and Chekitan S Dev -- Keith D Brouthers, Lance Eliot Brouthers and Steve Werner -- B Elango and Rakesh B Sambharya -- Leonidas C Leonidou and Constantine S Katsikeas -- Masaaki Kotabe and Michael R Czinkota -- Leonidas C Leonidou, Constantine S Katsikea and Saeed Samiee -- Lance E Brouthers and George Nakos -- Kwaku Atuahene-Gima -- Masaaki Kotabe, Arvind Sahay and Preet S Aulakh -- Shih-Fen S Chen -- Volume One: -- Section One. Part One. Part Two. Part Three. Part Four. Volume Two: -- Section Two. Part One. Part Two. MARKET ENTRY AND EXIT DECISIONS (continued) -- SPECIFIC MODES OF ENTRY (continued) -- The Effect of Strategic Motives on the Choice of Entry Modes:An Empirical Test of International Franchisers / Relationship Development in International Retail Franchising / Executive Insights:Franchising Opportunities and Threats in Russia / Joint Ventures:Theoretical and Empirical Perspectives / The Development of Local Marketing Knowledge within Joint Ventures:An Analysis of the Performance of Belgian Multinationals in China / Factors Influencing International Joint Venture Performance:Theoretical Perspectives, Assessment and Future Directions / Exit Strategies -- Closure and Divestiture by Foreign Entrants:The Impact of Entry and Post-Entry Strategies / Divestment and International Business Strategy / Shutting up Shop:Understanding the International Exit Process in Retailing / Global Strategy -- Competitive Strategy -- Competition in Global Industries: A Conceptual Framework / The Triad World View / Global Strategy... in a World of Nations? / Mapping the Characteristics of a Business / Global Strategy Implementation at the Business Unit Level:Operational Capabilities and Administrative Mechanisms / Exploiting Globalization Potential: US and Japanese Strategies / The Performance Implications of a Global Integration Strategy in Global Industries:An Empirical Investigation Using Inter-Area Product Flows / To Kill Two Birds with One Stone:Revisiting the Integration-Responsiveness Framework / Regional Strategy and the Demise of Globalization / Geographic Scope of Operations by Multinational Companies:An Exploratory Study of Regional and Global Strategies / Strategic Alliances -- Competition for Competence and Inter-Partner Learning within International Strategic Alliances / Setting the Stage for Trust and Strategic Integration in Japanese-US Co-Operative Alliances / An Empirical Investigation of the Process of Knowledge Transfer in International Strategic Alliances / Strategic Alliances:Choose Your Partners / Success Is Not Enough:The Spectacular Rise and Fall of a Strategic Alliance between Two Multinationals / The Role of Strategic Alliances in High Technology New Product Development / Evaluating the Performance of Strategic Alliances in China / Strategic Alliances in Emerging Latin America:A View from Brazilian, Chilean and Mexican Companies / Yong Suhk Pak -- Anne Marie Doherty and Nicholas Alexander -- Ilan Alon and Moshe Banai -- Bruce Kogut -- Daniel Van Den Bulcke and Haiyan Zhang -- Matthew J Robson, Leonidas C Leonidou and Constantine S Katsikeas -- Jose Mata and Pedro Portugal -- Gabriel R G Benito -- Paul Jackson, Kamel Mellahi and Leigh Sparks -- Michael E Porter -- Kenichi Ohmae -- George S Yip -- C K Prahalad and Yves L Doz -- Kendall Roth, David M Schweiger and Allen J Morrison -- Johny K Johansson and George S Yip -- Alfredo J Mauri and Rakesh B Sambharya -- Masaaki Kotabe -- Alan M Rugman -- B Elango -- Gary Hamel -- Jean L Johnson et al -- Bernard L Simonin -- Keith Brouthers, Lance Eliot Brouthers and Timothy J Wilkinson -- Akmal S Hyder and Lars Torsten Eriksson -- Masaaki Kotabe and K Scott Swan -- Yadong Luo -- Masaaki Kotabe et al -- Volume Three: -- Section Two. Part Two. Part Three. Volume Four: -- Section Four. Part One. Part Two. GLOBAL STRATEGY (continued) -- Global Sourcing -- Strategic and Financial Performance Implications of Global Sourcing Strategy:A Contingency Analysis / Managing the International Strategic Sourcing Process as a Market-Driven Organizational Learning System / Global Sourcing Strategy and Sustainable Competitive Advantage / Sourcing Strategies of US Service Companies: A Modified Transaction-Cost Analysis / Outsourcing Service Activities:Opportunities for Both Service Buying and Supplying Firms / Developing Marketing Strategy -- Market Segmentation and Positioning -- Global Segmentation and Positioning / Global Consumer Segmentation versus Local Market Orientation:Empirical Findings / Grouping Euroconsumers:A Culture-Based Clustering Approach / International Market Segmentation:Issues and Perspectives / Marketing Standardization Vs Adaptation -- The Myth of Globalization / The Influence of Global Marketing Standardization on Performance / The GMS:A Broad Conceptualization of Global Marketing Strategy and Its Effect on Firm Performance / Balancing Standardization and Adaptation for Product Performance in International Markets:Testing the Influence of Headquarters-Subsidiary Contact and Co-Operation / Marketing Mix -- Examining Generic Competitive Strategy Types in US and European Markets / The Perceived Veracity of PIMS Strategy Principles in Japan:An Empirical Inquiry / Instituting the Marketing Concept in a Multinational Setting:The Role of National Culture / DEVELOPING MARKETING STRATEGY (continued) -- Global Product Strategy -- Corporate Product Policy and Innovative Behavior of European and Japanese Multinationals:An Empirical Investigation / Controllable Factors of New Product Success:A Cross-National Comparison / Exploring Robust Design Capabilities, Their Role in Creating Global Products and Their Relationship to Firm Performance / Waterfall and Sprinkler New-Product Strategies in Competitive Global Markets / Cross-National Diffusion Research:What Do We Know and How Certain Are We? / Assessing the Lead Market Potential of Countries for Innovation Projects / The Lure of Global Branding / Integrating Branding Strategy across Markets / Janet Y Murray, Masaaki Kotabe and Albert R Wildt -- G Tomas M Hult -- Masaaki Kotabe and Janet Y Murray -- Janet Y Murray and Masaaki Kotabe -- Masaaki Kotabe and Janet Y Murray -- Masaaki Kotabe and Kristiaan Helsen -- Ugur Yavas, Bronislaw J Verhage and Robert T Green -- Sudhir H Kale -- Jan-Benedict E Steenkamp and Frenkel Ter Hofstede -- Susan P Douglas and Yoran Wind -- Saeed Samiee and Kenall Roth -- Shaoming Zou and S Tamer Cavusgil -- Mohan Subramaniam and Keoy Hewett -- Susan P Douglas and Dong Kee Rhee -- Masaaki Kotabe et al -- Cheryl Nakata and K Sivakumar -- Masaaki Kotabe -- Roger J Calantone, Jeffrey B Schmidt and X Michael Song -- K Scott Swan, Masaaki Kotabe and Brent B Allred -- Shlomo Kalish, Vijay Mahajan and Eitan Muller -- V Kumar, Jaishankar Ganesh and Raj Echambadi -- Marian Beise and Thomas Cleff -- David A Aaker and Erich Joachimsthaler -- Susan P Douglas, C Samuel Craig and Edwin J Nijssen. Volume Five: -- Section Three. Part Three. Section Four. Part One. Part Two. Part Three. Volume Six: -- Section Four. Part Four.
"Edited by a scholar at the forefront of the field, this collection of articles represents the state of the art in International Marketing research, with particular emphasis on the conceptual framework and theory development in the field. The last two decades have seen significant changes for international marketing, with global political and economic liberalization trends creating tremendous business opportunities and challenges. Reviewing the core micro and macro topics to emerge during this key period, leading edge papers examine organizational and personal consumer behavior, the implications for success of various entry modes, marketing strategy, global strategy and strategic alliances. Volume 1 looks at Consumer Behavior, Organizational Buying Issues, Country of Origin, Global Marketing Research and Methodological Issues Volume 2 looks at Internationalization of Firms, Specific Modes of Entry, Exporting, Licensing Volume 3 looks at Franchising, Joint Ventures, Exit Strategies, Internet in Global Marketplace, Marketing Strategies for Emerging Markets Volume 4 looks at Competitive Strategy, Conceptual Development, Sources of Competitive Advantage and Performance Implications, Regionalization of Global Strategy, Strategic Alliances, Learning and Trust, Recipes for Alliance Success Volume 5 looks at Global Sourcing, Global Sourcing in a Service Context, Market Segmentation and Positioning, Global Standardization vs. Local Responsiveness, Marketing Mix Volume 6 looks at Global Product Strategy, Product Development, Global New Product Diffusion, Global Branding, Global Advertising, Global Pricing, Global Distribution"--Publisher description.