TY  - BOOK
AU  - Kaid,Lynda Lee
AU  - Holtz-Bacha,Christina
TI  - The SAGE handbook of political advertising
SN  - 1412917956
AV  - JF2112.A4 S24 2006
U1  - 324.73 22
PY  - 2006///]
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Advertising, Political
KW  - Cross-cultural studies
KW  - Television in politics
N1  - Includes bibliographical references and index; 1; Political advertising in international comparison; Christina Holtz-Bacha and Lynda Lee Kaid --; 2; Methodologies for the study of political advertising; Anne Johnston --; 3; Political advertising in the United States; Lynda Lee Kaid --; 4; Political advertising in the United Kingdom; Margaret Scammell and Ana Ines Langer --; 5; Election broadcasts in France; Lynda Lee Kaid and Nathalie Gagnere --; 6; Political advertising in Spain and Portugal; Colleen Connolly-Ahern and Julio Cesar Herrero --; 7; From electoral propaganda to political advertising in Israel; Dan Caspi and Baruch Leshem --; 8; Political advertising and democracy in Brazil; Mauro P. Porto --; 9; Political advertising in Chile; Markus Moke --; 10; Political advertising in Germany; Christina Holtz-Bacha --; 11; Political advertising on television in the Nordic and Baltic states; Tom Moring --; 12; Polispots in Greece : between partisanship and media logic; Athanassios N. Samaras and Stylianos Papathanassopoulos --; 13; Sure to come, but temporarily delayed : the Netherlands in search of the political ad; Kees Brants --; 14; TV political advertising in Italy : when politicians are afraid; Gianpietro Mazzoleni --; 15; Political advertising in Mexico; Jose-Carlos Lozano --; 16; Political advertising in Australia and New Zealand; Julianne Stewart --; 17; Political advertising in Japan, South Korea, and Taiwan; Jinyoung Tak --; 18; A spiral of post-Soviet cynicism : the first decade of political advertising in Russia; Sarah Oates --; 19; Political communication and advertising in Poland; Wojciech Cwalina and Andrzej Falkowski --; 20; Political advertising in Hungarian electoral communications; Jolan Roka --; 21; Fifteen years of televised political advertising developments in Bulgaria; Lilia Raycheva --; 22; Political advertising in a "new" democracy : the Czech Republic; Jan Jirak and Otakar Soltys --; 23; Persuading voters and political advertising in Turkey; Baki Can --; 24; Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia; Lars Willnat and Annette Aw --; 25; Deficient democracies, media pluralism, and political advertising in West Africa; Frank Wittmann and Baba Thiam --; 26; Political advertising in South Africa; Ruth Teer-Tomaselli --; 27; Television advertising and democratic systems around the world : a comparison of videostyle content and effects; Lynda Lee Kaid and Christina Holtz-Bacha
ER  -