The SAGE handbook of political advertising /
Political advertising
editors, Lynda Lee Kaid, Christina Holtz-Bacha.
- xi, 492 pages : illustrations ; 27 cm
Includes bibliographical references and index.
Political advertising in international comparison / Methodologies for the study of political advertising / Political advertising in the United States / Political advertising in the United Kingdom / Election broadcasts in France / Political advertising in Spain and Portugal / From electoral propaganda to political advertising in Israel / Political advertising and democracy in Brazil / Political advertising in Chile / Political advertising in Germany / Political advertising on television in the Nordic and Baltic states / Polispots in Greece : between partisanship and media logic / Sure to come, but temporarily delayed : the Netherlands in search of the political ad / TV political advertising in Italy : when politicians are afraid / Political advertising in Mexico / Political advertising in Australia and New Zealand / Political advertising in Japan, South Korea, and Taiwan / A spiral of post-Soviet cynicism : the first decade of political advertising in Russia / Political communication and advertising in Poland / Political advertising in Hungarian electoral communications / Fifteen years of televised political advertising developments in Bulgaria / Political advertising in a "new" democracy : the Czech Republic / Persuading voters and political advertising in Turkey / Political advertising in emerging democracies : the Philippines, Hong Kong, Singapore, Indonesia, and Malaysia / Deficient democracies, media pluralism, and political advertising in West Africa / Political advertising in South Africa / Television advertising and democratic systems around the world : a comparison of videostyle content and effects / Christina Holtz-Bacha and Lynda Lee Kaid -- Anne Johnston -- Lynda Lee Kaid -- Margaret Scammell and Ana Ines Langer -- Lynda Lee Kaid and Nathalie Gagnere -- Colleen Connolly-Ahern and Julio Cesar Herrero -- Dan Caspi and Baruch Leshem -- Mauro P. Porto -- Markus Moke -- Christina Holtz-Bacha -- Tom Moring -- Athanassios N. Samaras and Stylianos Papathanassopoulos -- Kees Brants -- Gianpietro Mazzoleni -- Jose-Carlos Lozano -- Julianne Stewart -- Jinyoung Tak -- Sarah Oates -- Wojciech Cwalina and Andrzej Falkowski -- Jolan Roka -- Lilia Raycheva -- Jan Jirak and Otakar Soltys -- Baki Can -- Lars Willnat and Annette Aw -- Frank Wittmann and Baba Thiam -- Ruth Teer-Tomaselli -- Lynda Lee Kaid and Christina Holtz-Bacha. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27.
1412917956 9781412917957
2005037852
Advertising, Political--Cross-cultural studies Television in politics--Cross-cultural studies