Lance, Steve, <br/><br/>
The little blue book of advertising :  fifty-two small ideas that can make a big difference / 
Steve Lance and Jeff Woll. 
 - xvii, 270 pages :  illustrations ;  19 cm 
<br/><br/> Includes index. 
<br/><br/> Point of view #1 : marketers and creatives don't speak the same language --  Point of view #2 : think inside the box --  Point of view #3 : you can't manage what you don't measure --  Know your customer, know your brand --  What's your objective? --  Where do you want to go? --  A great advertising strategy is the hidden gem --  The creative director - the creative process --  TV commercials --  Print advertising --  The Internet --  Radio, outdoor, and direct response --  On the set --  Bonus.  Sect. 1.  Sect. 2.  Sect. 3.  Sect. 4.  Sect. 5.  Sect. 6.  Sect. 7.  Sect. 8.  Sect. 9.  Sect. 10.  Sect. 11. 
<br/><br/> A concise guide designed for quick reading and easy reference addresses fifty-two everyday business problems with straightforward strategies, from paying attention to customer habits to knowing how and when to launch a sale. 
<br/><br/><label>ISBN: </label>1591841240 9781591841241 
<br/><br/><label>LCCN: </label>2005058677 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Handbooks, manuals, etc.<br/>Marketing--Handbooks, manuals, etc.<br/>Advertising.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L19 2006 
<br/><br/><label>Dewey Class. No.: </label>659.1