TY  - BOOK
AU  - Lucas,Gavin
AU  - Dorrian,Mike
TI  - Guerrilla advertising: unconventional brand communication 
SN  - 1856694704
AV  - HF5837 .L83 2006
U1  - 659.113 22
PY  - 2006///
CY  - London
PB  - Laurence King
KW  - Advertising campaigns
KW  - Advertising
KW  - Publicity
N1  - Street propaganda --; It's better with the butterfly --; Try K2r --; Smoke box --; Cutout --; Bins --; Cat pee/spontaneous combustion --; Monorail --; Wrong colour/wrong opinion/wrong faith --; Goals --; Skyline --; For the city --; Britart --; Nike iD Reuters sign --; Site-specific media --; You're faster than you think --; Windscreen flyer --; Drink driving ends here --; Parallel bars/rings --; Submerged hoarding/loo --; Cab cards --; Smart - surprisingly spacious --; Save the children lorry --; Floats/leaves --; Money --; Light bulb --; Evian lido --; Nike speed --; Nature calls map --; Graffiti --; Snow plough/triple thick --; Ballerina --; Really, really big cake --; Absolute New York --; Sneaky manoeuvres --; Pram --; Grocery divider --; Smelling Billboard --; Worms 3D/Judge Dredd : Dredd vs death --; The lives of the saints --; Science fiction launch campaign --; Stunts --; Vertical football --; It's raining men --; The world's first inflatable church --; Homesick? --; Red carpet --; CSI : locker/beach/trunk/toilet --; London is closer than you think --; Departure lounge --; Toy box --; Taxi launderette --; Ice polo --; Eggs --; Radar van --; Missile car --; Driverless delivery van --; Impossible bus pul! --; Make trade fair --; Singing tower --; The ass of commons --; Digital aquarium --; Go cubic --; Be proud of your loo --; Move it --; Impossible sprint --; Bed --; Multi-fronted attack --; Beta-7 --; HYPE --; Remember Rainier --; Subservient chicken --; Chicken fight
N2  - "Guerrilla Advertising shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. 68 international campaigns are featured, grouped according to their approach: Street Propaganda, Site-Specific Media, Sneaky Manoeuvres, Stunts and Multi-Fronted Attack."--BOOK JACKET
ER  -